Everything You’ve Been Missing
We play outstanding tracks from amazing artists that are either not played or underplayed on mainstream radio. Plus a whole bunch of lost classics as well. It’s everything you’ve been missing.
Mission
Alternative… not so much in the sense of a genre, but more in the way of a definition: great artists and tracks not played on mainstream radio. This was the concept at the genesis of the format.
In the late seventies and early eighties, stations like KROQ in Los Angeles and CFNY in Toronto began playing modern rock tracks that did not have a home on traditional radio. The model evolved into what we know today as Alternative. However, those old rock stations are long gone, many flipped to Classic Rock, and Alternative has become a mainstream genre.
So our mission is simple: take up the banner of those founding stations. Play modern rock that’s beyond alternative, over Top 40, and above indie. A mix of great artists and tracks not available anywhere else: True Alternative.
Hear the Difference
At True Alternative, we are passionate about audio quality. We stream at the same bit rate that traditional radio stations send to their transmitters. True Alternative is an HD radio feed that comes to you directly from the studio without any transmission noise. And of course, all the tracks we play are the uncompressed, lossless original recordings. You can hear the difference.
Authentic: True Alternative broadcasts from our studio in Niagara Falls. We are a genuine, fully operational radio station: real radio run by real people. We stream live more than 99% of the time.